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- Canadian Museum of Nature receives prestigious international media/technology award from museum peers
Canadian Museum of Nature receives prestigious international media/technology award from museum peers
Ottawa, May 10, 2018 - The Canadian Museum of Nature has received a prestigious award from global museum peers for its Beyond Ice multimedia installation, which was created in collaboration with the National Film Board of Canada.
The 2018 Gold MUSE Award for multimedia installations was presented to the museum this week at the American Alliance of Museum’s global convention in Phoenix, Arizona.
Beyond Ice debuted in June 2017 as part of the museum’s Canada Goose Arctic Gallery. Visitors entering the gallery first encounter the installation, which transports visitors to the Arctic’s sounds, light, sights, and even touch—with slabs of real ice. Visitors are reminded of the surprising rich biodiversity of the Arctic, and of the interconnectedness between humans and nature before proceeding to the rest of the gallery. Arctic scenes and animation by Inuit artists projected on the ice bring the installation to life as visitors walk through it and explore the ice up close.
“We were searching for a way for visitors to connect emotionally with an experience of the Arctic as they enter the Canada Goose Arctic Gallery,” says Ailsa Barry, Vice-President of Experience and Engagement at the Canadian Museum of Nature, who accepted the award. “Beyond Ice does exactly this. It is unexpected, it is beautiful, and it tells its story not with language but with senses. This engages visitors to “open up” as a foundation to internalize all the stories throughout the gallery. We are thrilled that the innovation of Beyond Ice has been recognized by our global peers.”
“This prestigious award for Beyond Ice bears witness to the success of the rich and innovative collaboration between the NFB and the Canadian Museum of Nature, which spanned the creative process from beginning to end. Installed in a public space, this unprecedented video and tactile experience transports visitors to the very heart of the Arctic and highlights the expertise and knowledge of both institutions as well as the artists and artisans who participated in the project. What excellent news that Canadian know-how is recognized internationally!”, says André Picard, Executive Director, Institutional Program, National Film Board of Canada.
This MUSE award follows quickly on the heels of a tourism marketing award for the Canadian Museum of Nature. Last week, the museum received the Ottawa Tourism award for Social Media/Marketing Initiative of the Year. It recognized the museum’s 2017 “Polar Bear Campaign” to promote the Canada Goose Arctic Gallery with inflatable polar bears roaming downtown Ottawa and visiting attractions.
VIDEO LINK: https://www.youtube.com/watch?v=h6VN19AOrhQ
About the Canadian Museum of Nature:
The Canadian Museum of Nature is Canada's national museum of natural history and natural sciences. The museum provides evidence-based insights, inspiring experiences and meaningful engagement with nature's past, present and future. It achieves this through scientific research, a 14.6 million specimen collection, education programs, signature and travelling exhibitions, and a dynamic web site, nature.ca.
About the NFB:
The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won 100 awards, including 17 Webbys. To access acclaimed NFB content, visit NFB.ca or download its apps for smartphones, tablets and connected TV.
Information for Media:
Director, Marketing and Media Relations
Canadian Museum of Nature
Head, Media Relations
Canadian Museum of Nature
613.566.4781; 613.698.9253 (cell)